Important Links to Related Pages
1.   Return to Explore the 32 Category Master List of Productivity Software Applications
2.   See our Side-by-Side Comparison of E-Commerce Platforms
3.   Return to the E-Commerce Platforms Category List
4.   Demystify Directly Related Terms and Acronyms with the E-Commerce Platforms Glossary
Q: What is an e-commerce platform and what does it do?
A: An e-commerce platform is software that allows you to build and manage an online store. It provides tools for product listings, shopping carts, payment processing, shipping, and order fulfillment—along with integrations for marketing, analytics, and customer support.
Q: What types of e-commerce tools are there?
A: There are three main categories:
Hosted platforms (e.g., Shopify, BigCommerce, Squarespace): All-in-one solutions with managed hosting.
Self-hosted/open-source platforms (e.g., Magento, WooCommerce, PrestaShop): Installed and maintained on your own server.
Plug-in or embeddable tools (e.g., Ecwid, Sellfy): Add e-commerce features to an existing site.
Q: What is the easiest platform for beginners?
A: Shopify, Wix eCommerce, and Squarespace Commerce offer intuitive interfaces and setup wizards that are perfect for first-time sellers.
Q: What platform is best for WordPress users?
A: WooCommerce is the go-to choice for WordPress. It's open-source, powerful, and integrates seamlessly with the WordPress CMS.
Q: What’s the best platform for digital products?
A: Sellfy, Big Cartel, and Ecwid are popular for selling digital goods like e-books, music, or software.
Q: Which platforms offer the most customization?
A: Magento (Adobe Commerce), PrestaShop, OpenCart, and Shopware offer deep customization and developer-level control.
Q: What’s a good option for artists or small shops?
A: Big Cartel, Weebly eCommerce, and Squarespace Commerce are ideal for creatives and smaller-scale sellers.
Q: Do these platforms include payment processing?
A: Yes. Most hosted platforms include integrated payments:
Shopify and Square Online have their own processors.
Others support PayPal, Stripe, Apple Pay, and more.
Q: Can I sell internationally with these tools?
A: Yes. Platforms like Shopify, BigCommerce, PrestaShop, and Shift4Shop support multiple currencies, international tax, and shipping integrations.
Q: Do any platforms support recurring payments or subscriptions?
A: Yes. WooCommerce, Shopify (via apps), BigCommerce, and Sellfy offer subscription or membership features.
Q: What about built-in SEO tools?
A: 3dcart, Volusion, PrestaShop, and X-Cart include SEO optimization features like customizable URLs, meta tags, and sitemaps.
Q: Can I manage inventory and track stock?
A: Yes. Most platforms include inventory tracking, product variants, low-stock alerts, and more.
Q: Are hosting and SSL certificates included?
A: Hosted platforms like Shopify, BigCommerce, Squarespace, and Wix include hosting and free SSL. Self-hosted platforms (e.g., Magento, OpenCart) require manual setup.
Q: Can I integrate these platforms with social media and marketplaces?
A: Yes. Shopify, Ecwid, and BigCommerce integrate with Facebook Shops, Instagram, Amazon, and eBay.
Q: Which tools offer POS (Point of Sale) support for physical stores?
A: Shopify, Square Online, and WooCommerce (via plugins) support POS hardware and in-person payments.
Q: Are there tools designed for enterprise-level stores?
A: Yes. Magento, BigCommerce Enterprise, and Shopware are built for high-volume operations and include API access, advanced roles, and multi-store support.
Q: Are there free e-commerce platforms?
A: Yes. WooCommerce, PrestaShop, OpenCart, Zen Cart, and osCommerce are open-source and free to use, though you’ll need your own hosting and domain.
Q: Which platforms charge transaction fees?
A: Shopify charges transaction fees unless you use Shopify Payments. Others like BigCommerce and Shift4Shop often include payment processing in higher-tier plans.
Q: Can I migrate from one platform to another?
A: Migration is possible but can be complex. Many platforms (e.g., Shopify, WooCommerce) offer import/export tools or support services to transfer product data and content.
Q: Can I own my data and export my store?
A: Open-source platforms like Magento, PrestaShop, and WooCommerce give you full data control. Hosted platforms may limit code-level access and data portability.
Important Links to Related Pages
1.   Return to Explore the 32 Category Master List of Productivity Software Applications
2.   See our Side-by-Side Comparison of E-Commerce Platforms
3.   Return to the E-Commerce Platforms Category List
4.   Demystify Directly Related Terms and Acronyms with the E-Commerce Platforms Glossary